Recommended by Paul Stansik
A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
April might just be the best person in the world at helping companies isolate what makes them special and then translate their differentiated value into a story people can understand. Marketers, salespeople, and anyone else who's helping their team figure out how they can grow faster can learn a lot from her and her work.
Reflections on software investing, market trends, and other topics from a private equity perspective with a lower middle market spin.
David breaks down the world of emerging software companies with a heavy pour of research-backed insights. Fun to read, and always chock-full of interesting datapoints.