AI 101
Look around. AI is already changing things.
But right now, we’re in this weird in-between phase: lots of people out there are playing with AI, not enough are putting it to work.
Lately, I’ve been spending a bunch of time with my teams to change that, starting with figuring out the most basic and practical uses for AI in our day-to-day jobs, and then teaching them to the people that work inside of my companies.
The collection of posts below are about how I’m thinking about that shift, and the real stuff I’m experimenting with.
There’s plenty of hype and theory out there. This isn’t that.
Just practical lessons on how to train your team, find the AI use cases that make sense for you, and get the basic tools you already have doing something useful.
Basic prompting and setup:
How To Make ChatGPT Sound Like You - How to tune your settings so AI sounds more like you (and takes way less time to give you what you want)
Boss Your Robot Around - The #1 obstacle keeping you and your team from getting more out of AI? You’re not prompting it creatively enough.
How To Put AI To Work - Applying Jobs-To-Be-Done theory to basic AI prompting strategy (and how I teach my teams to get going with AI)
More advanced prompting and workflows:
An AI Roasted My Writing - Here’s what it told me.
Building Trust In The Age of AI Slop - How to stand out when everyone sounds like a bot
How To Analyze Your Call Recordings With AI - My #1 use case for AI with sales and marketing teams? Mining your call recordings for customer gold.
Fake It While You Make It - How to use AI simulation to build a better go-to-market motion
Market POV:
AI’s Impact on Sales and Marketing - I wrote this in 2023 before the AI boom. Fun to look back and see the things I thought might happen actually taking place.
AI, SEO, and How To Simplify Your Content Strategy - AI isn't rewriting the fundamentals of digital marketing. It’s just making the basics matter more.
Your Next Executive Coach Might Be An AI - How to turn ChatGPT into an on-demand executive coach
If you'd like to see real walkthroughs on how I use AI and what I teach my companies, I hope you'll think about subscribing here and on YouTube.