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Thanks for sharing this...and I agree 100%! Over complication and overthinking are rife in smaller businesses, and can cause huge disruption. Most tools and frameworks are designed for large organisations, and just aren't fit for purpose for an SME. A leaner, learning approach is much more appropriate. Alongside my strategy consultancy (called Emergent coincidentally!) I have built a flywheel-based strategy execution tool aimed at the SME market (called Roda) that aims to simplify alignment, shared understanding and accountability, and embed the 'emergent' approach you propose in your article.

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