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Excellent article, thanks Paul. Can’t emphasise enough the value of accurate post-disco follow up. This can become another informal contract and alignment on direction. Including the same in the post-disco deck creates a flow, and can really help as new stakeholders join the process.

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Great article, Paul. The most important word in the article, and it's used 5 times, is "helpful". For B2B Sales, it's caring about your client's context more than yours. To prime my thoughts, my first question to clients is "How can I help?"

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