Great article. One small observation. "Customer" should be a paying customer, who has taken the real leap of faith with you, and possibly opened themselves up to taking a risk the average buyer or executive wouldn't take. The curve balls come from prospects who will never pay you anything, but have a detailed description of the faster horse they envision.
Great article. One small observation. "Customer" should be a paying customer, who has taken the real leap of faith with you, and possibly opened themselves up to taking a risk the average buyer or executive wouldn't take. The curve balls come from prospects who will never pay you anything, but have a detailed description of the faster horse they envision.
Hi