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As a follower of your content, one of my favorite outputs are the playbooks PG has created. How did you decide what to create the PBs around, and how did you develop them? I think folks would like to learn about that. I’ve shared your newsletter our fractional exec team.

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simple yet powerful - sell the „why“, not the „what“. Guess that can be applied in self-marketing as well, need to consider it in my next CV.

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