Let's Make A Maybe

A different way of thinking about what marketing is for

Hey marketers: What if your job wasn't to create content or campaigns or form-fills or clicks or MQLs?

What if your job was just to create a big pile of "maybes"?

What's a maybe? A maybe is a person in your target market who knows your company exists and knows what you do. A maybe is someone whose attention you've captured. Someone who you’ve answered a question for. Someone you've taught something to. Someone you've done the work to stay in front of. Someone who, because of that work, starts to think to themselves:

"Hey, I kinda like those guys. They get it. They get me."

Why do maybes matter? Because someday, when they're ready to buy the thing that you sell, that maybe is going to start thinking about who they should call first. And maybe, if you do your job right, that someone could be you.

A bunch of maybes means a bunch more of those “I need some help” messages (aka inbound leads) and a much easier time hitting the growth goal you and your team signed up for.

(You know, the goal your bonus and equity and reputation and mood and sense of self-worth depends on.)

So what would you change if creating more maybes became the most important part of your job? How would you spend your time and your money? How would you manage your team? What metrics would you track? How would you talk to your CEO and your board and your sales team? What would you spend your time thinking about? What would you do all day?

And if you were starting now, what would you start doing first to create your first couple of maybes?

Why do I ask? Because maybe you should take a day off from doing all that other marketing stuff… and go figure out what you can do today to go make yourself a few more maybes.

Because maybe creating all those maybes...

...maybe that really is your job.

I dunno. Maybe.