Love this — “outbound is dead” is usually just code for “our emails are lazy.”
What I see in early-stage teams all the time: they blame channel before they blame craft. Your “answer one question” rule is basically GTM O.S. in email form, start from the customer’s reality, not your pitch deck. The funny part is, most founders will spend 12 months building product and about 12 minutes shaping the message that actually gets it in front of buyers. Then declare outbound broken. 😉
If more teams treated outbound like a system (questions → value → story → tiny asks) instead of a volume game, a lot of “dead” channels would suddenly look very alive.
Love this — “outbound is dead” is usually just code for “our emails are lazy.”
What I see in early-stage teams all the time: they blame channel before they blame craft. Your “answer one question” rule is basically GTM O.S. in email form, start from the customer’s reality, not your pitch deck. The funny part is, most founders will spend 12 months building product and about 12 minutes shaping the message that actually gets it in front of buyers. Then declare outbound broken. 😉
If more teams treated outbound like a system (questions → value → story → tiny asks) instead of a volume game, a lot of “dead” channels would suddenly look very alive.